BF CREATIVE^® İzmir / İstanbul

[ PROJECT 04 ]

APPAREL & PACKAGING

Hurriyeh | حرية

Hurriyeh | حرية

PROJECT: Hurriyeh | حرية
ROLE: APPAREL & PACKAGING
TIMELINE: Content to be added
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THE BRIEF

Hurriyeh is a Palestinian apparel brand built around the idea “From Gaza to the World.” Its Arabic and Latin wordmarks, Palestinian embroidery motifs and keffiyeh pattern carry the identity across apparel, packaging, campaign mockups and a mobile storefront concept.

THE DESIGN

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THE DEVELOPMENT

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THE TAKEAWAY

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Gaza seaside billboard mockup

Outdoor banners on a stone facade

Gaza City campaign poster

Gaza coastline reference photograph

Fashion campaign mockups

Fashion campaign on a street billboard

Palestine graphic on the back of a hoodie

Hoodies in sand and charcoal

Hurriyeh hoodie campaign banner

Wordmark on white and green

Wordmark on charcoal and green

Arabic wordmark in four colors

Bird emblem on green

Palestine lettering and woodgrain graphic

Close-up of the Palestine graphic

Keffiyeh-pattern packaging box

Closed drawer box with charcoal front

Open drawer box with branded tissue

Stacked keffiyeh-pattern drawer boxes

Garment hang tags

Garment size and care label artwork

Green care label inside a hoodie

Brand cards with embroidery-inspired motifs

Green Hurriyeh stationery envelopes

Shopping bag at an angle

Shopping bag front view

Shopping bag side view

Canvas tote with a keffiyeh pattern

Canvas tote with an olive branch and embroidery motifs

Palestine sticker with watermelon and keffiyeh motifs

Mobile storefront mockup

Brand story in English on charcoal

Brand story in Turkish

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